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Mission
To improve lives by mobilizing the caring power of communities around the
world to advance the common good.
To do this we will:
Ignite a worldwide social movement, and thereby mobilize millions to action—to give, advocate and volunteer to improve the conditions in which they live.
Galvanize and connect all sectors of society—individuals, businesses,
non-profit organizations and governments—to create long-term social
change that produces healthy, well-educated and financially-stable individuals
and families.
Raise, invest and leverage billions of dollars annually in philanthropic contributions to create and support innovative programs and approaches to generate sustained impact in local communities.
Hold ourselves accountable to this cause through our steadfast commitment
to continually measure—in real terms—improvements in education,
income and health.